about us
Rooted in a legacy that spans over four decades, Saina Music Indie is the independent music vertical of Saina – one of Kerala’s most trusted names in media and entertainment.
Saina’s journey began in 1985 as Saina Audio & Video, distributing South Indian films through CDs and cassettes, and gradually evolved into a multi-vertical media powerhouse across content creation, distribution, and digital streaming. That legacy of storytelling, cultural relevance, and industry trust forms the foundation on which Saina Music Indie stands today.
Built to support the new generation of artists, Saina Music Indie operates with an indie-first mindset while carrying forward the experience, credibility, and infrastructure of Saina. We focus on original music, artist development, and culture-driven projects – giving independent voices the space, guidance, and reach they need to grow sustainably.
Our Mission
At Saina Music Indie, our mission is to support independent artists through ethical practices, transparent systems, and thoughtful promotion, enabling them to build sustainable careers without compromising their creative identity. We aim to bridge the gap between underground talent and larger platforms while preserving cultural authenticity, fostering long-term growth, and contributing meaningfully to the future of independent and regional music.
Our Vision
“I have watched this industry change over decades, but one thing has remained the same. Music needs honesty and people who stand by it. SAINA exists because we chose to stand by the music.”
PM Bava, MD